Louis Vuitton has a stoppable mini program for the launch of their neon sneakers. Nike has a mini program where users can customize a running / training program. For example, Harper’s Bazaar Magazine China has a WeChat mini program to house their digital magazines. While this is a good move to encourage user adoption, usage, and spend, WeChat mini program development still has a high threshold to adoption at the moment because of the custom coding and development time required.Ĭompanies develop mini programs for various purposes. WeChat has been pushing for the adoption of their mini programs for Ecommerce purposes, which leads to more time being spent within the WeChat ecosystem shopping online, and also more money being transacted using WeChat Pay. There are 230 million daily active users and 600 million monthly active users using WeChat mini programs. Mini Programs needed to be approved by Tencent before going live on the WeChat platform.Īs of November 2018, it was reported that there are over 1 million WeChat Mini Programs. ![]() The coding language for WeChat Mini Programs is wxml and wuss instead of traditional html and css. WeChat Mini Programs are custom-coded in a specific coding language, a javaSCript framework developed by Tencent. Notice that we used a plural noun here, and that’s because you are able to tie more than one WeChat Mini Program to your official account, as many as up to 10 different WeChat Mini Programs can be tied to your official account. You can also tie your WeChat Mini Program to your WeChat official account, so when users search for your brand on WeChat, they will see the Mini Programs associated with your WeChat account. Once your company has developed a WeChat Mini Program, WeChat users can access them by scanning a QR code (off any surface digital or print). Think of WeChat Mini Programs as websites and customer engagement experiences within the WeChat ecosystem. Below are some of the frequently asked questions we get from our clients regarding WeChat Mini Programs. ![]() Today we explore whether you should be considering adding a WeChat Mini Program to your arsenal of WeChat marketing tools. Along a similar vein, not all the tools and functions on a platform would be applicable for your brand. Just because a platform is popular, doesn’t mean it makes sense for your company or brand.
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